Pionex × IMbusiness: entering the Russian-speaking market of Buenos Aires
A marketing strategy to launch Visa / Mastercard cards and Pionex Pay among entrepreneurs, experts and business owners in Argentina. Knowing the Russian-speaking audience in Argentina, we take full responsibility for developing and creating advertising integrations, taking all your wishes into account.
Products
The campaign is aimed at maximum audience reach: individuals are invited to register cards, businesses — to connect QR payments.
Visa Card — issued on Argentine documents (DNI). 0% transaction fee. Friendly to Russian accounts — no risk of blocking. Main recommended product.
Mastercard — issued on Russian documents. 3.5% fee.
Pionex Pay — crypto payment acceptance for business. 0% commission for merchants.
Campaign Logic
The original plan was "small meetup → big forum". We propose the reverse order.
1
IMbusiness is already a trusted brand among the Russian-speaking community in BA. A small meetup before the forum creates a "we've already heard about this" effect and dilutes the momentum of the main launch.
2
100 entrepreneurs in the room — exactly the audience that needs both Pionex products at once: a card and a merchant solution. Direct access to the warmest possible base.
3
Card registration right at the event — impulse conversion at peak engagement. The speaker explained the value from the stage, a promoter is nearby, the barrier is minimal.
4
Pionex logo in the forum's targeted ads with 50,000+ reach — brand awareness before the event itself, without a separate image budget.
5
After the forum, small events change their role — becoming a point of deeper contact with an already interested audience.
Phase 1 — July 2026
IMbusiness Main Forum
General Partner Status
100 people in the room · speaker presentations + networking
from $2,500 USDT
Brand Presence
Banners, logo, digital materials
›
Pionex logo on all forum digital banners as general partner
Logo placement on digital banners in the forum's targeted advertising
50,000 impressions
2 roll-ups at the entrance or near the stage + logo on the main screen throughout the forum
Banners are produced by us. Additional merch — provided by Pionex.
Audience Contact
Pitch, mentions, booklets, on-site
›
Administrator gives each guest a Pionex booklet at registration
10-minute pitch by a Pionex representative from the stage
2 official mentions by the host — at the opening and closing of the forum
On-site activity: helping guests register a card on the spot
Physical Visa card issuance to guests with DNI — the highlight of the event
Digital & Telegram
Post in the IMbusiness bot and channel
›
Post in the IMbusiness Telegram bot and channel after the forum
When purchasing multiple forums, the price of each subsequent one decreases. The total is calculated in the calculator below.
Small gatherings of 30–50 people. Topic and speakers are chosen by Pionex — we handle organization and audience attraction.
Event Organization
30–50 people · format on request
from $800 USDT
Event announcement and hosting
Targeted campaign to attract participants
25,000+ reach
Post in the IMbusiness Telegram bot and channel
Assistance with venue and speaker selection — on request
Venue rental is paid separately if the venue charges a fee
When purchasing multiple events, the price of each subsequent one decreases. The total is calculated in the calculator below.
Content on Ilya Varlakhov's Platforms
Audience — entrepreneurs, experts, freelancers. A direct match with Pionex's target audience.
This is not just a content placement — it's a guaranteed result. Views are driven by organic reach, paid promotion and content distribution. If published materials don't reach the required volume — additional content pieces are released weekly until the goal is met.
Instagram Reels
Advertising integration in Reels
from $500
Your product — in front of Buenos Aires entrepreneurs who are right now looking for financial tools for life in Argentina
Native format: short videos with a natural delivery — the audience perceives it as content, not advertising
Audience: Russian-speaking entrepreneurs, experts and freelancers in Argentina and the CIS
For full brand presence over 4–5 months — two forums with small events in between and content support. The second forum comes with real case studies, which multiplies trust among the new audience.
Recommended Package
2 IMbusiness forums (July + September)$5 500
2 small events (August + October)$1 800
Instagram Reels 100,000 views$900
YouTube Integration 100 000 views$1 800
Total$10 000 USDT
Package savings: $500 on forums + $200 on small events + $100 on Instagram + $200 on YouTube = $1,000 total savings
Timeline
June 2026
Campaign launch, forum announced on all platforms
June–July
Targeted campaign to attract participants forum
50,000 impressions на digital-banners
Early July
Launch of Reels and YouTube integration publications
Weekly — until the guaranteed view count is reached
July 2026
IMbusiness Forum — the main Pionex launch
Pitch, card distribution, on-site registration
After the forum
Announcement of the first small event
Targeted campaign · 25,000 impressions
August 2026
First small event (30–50 people)
August–September
Targeted campaign to attract attendees to the second forum
50,000 impressions · with first client and merchant case studies
September 2026
Second IMbusiness Forum
Pitch, case studies, on-site registration
After the forum
Announcement of the second small event
Targeted campaign · 25,000 impressions
October 2026
Second small event (30–50 people)
Pricing Calculator
Build your own package. Move the sliders — the price updates in real time.
Discounted prices apply only when paying for the full package at once.